We offer a variety of courses of varying lengths and formats customized to your experience and needs.

INTRODUCTORY

An introductory course blends essential theory with real-time practice tailored to your subject area. Learn how journalists work, what you can do to be a compelling spokesperson, how to navigate challenging questions, and how to deliver clear, compelling messages that connect you with your audience. Note: Media training skills are highly transferable to other Q&A situations, e.g., board meetings, town halls, public sector open houses.

Ideal for: Leaders who are new to media interviews; leaders who have had media training but want a fresh approach; experienced spokespeople who are new to the Canadian media market; experienced spokespeople who want a fresh approach to media training from the ground up.

Format: One-on-one or small-group sessions, typically 2.5 to 4 hours in length. In person or virtual.

REFRESHER

An intensive course focused on reviewing best practices, key message delivery and tailored practice interviews. Especially useful for upcoming media interviews.

Ideal for: Experienced spokespeople preparing for upcoming announcements, releases or campaigns; leaders who want to keep their skills sharp.

Format: One-on-one sessions, typically 1 to 2 hours in length. In person or virtual.

Learn to lead clear, effective that drive results.

Our presentation coaching focuses on ensuring you are as confident in your content and as you are in your expertise. When the two aren’t aligned, insecurity and nerves take over.

Ideal for: Founders, corporate leaders and subject-matter experts with high-stakes presentations to deliver.

Format: One-on-one sessions, ideally in person but available virtually, as well.

News media remains one of the most trusted sources of reliable information. As news consumption evolves and earned media results drive LLM search visibility, there is a renewed focus on the value of media relations.

Our approach to MR strategy is tailored and targeted, ensuring we pitch the right story to the right journalist in the right way at the right time.

A narrative and key messages are the foundation of clear, audience-centric communication. They help to ensure continuity across a team, company or organization. Crafted and used effectively, they also help to earn credibility and inspire action among stakeholders.

Format: We start with research, guided by you to understand your team, company or organization. Next, we facilitate individual and small-group discovery sessions to hear directly from key stakeholders about their perspectives and priorities. Finally, we distill our findings into actionable insights to develop core and key messages and relevant supporting points.

We work with communications teams to ensure executive communications are clear and consistent across internal and external channels.

Whether it’s in a speech, media interview, town hall, quarterly earnings call or all-staff memo, today’s leaders must show they understand their stakeholders’ interests while reflecting corporate values.

Our work will focus on both the content and the delivery to build confidence and ensure continuity.

We’ll work with you to analyze, revise and optimize existing materials or develop new ones, with a focus on using plain language your audiences will understand, trust and remember.

Ideal for: Organizations planning a brand refresh or audit of existing communications materials; start-ups establishing messaging.