Key messages are the foundation of clear, audience-centric communication. They help to ensure continuity across a team, company or organization. Crafted and used effectively, they also help to earn credibility and inspire action among stakeholders.

Format: We start with research, guided by you to understand your team, company or organization. Next, we facilitate individual and small-group discovery sessions to hear directly from key stakeholders about their perspectives and priorities. Finally, we distill our findings into actionable insights to develop core and key messages and relevant supporting points.

An introductory course blending essential theory with real-time practice. Learn how journalists work, what you can do to be a compelling spokesperson, how to navigate challenging questions, and how to deliver clear, compelling messages that connect you with your audience. Tailored to you and your subject area to ensure a realistic experience across multiple interview types.

Ideal for: Leaders who are new to media interviews; experienced spokespeople who are new to the Canadian media market; experienced spokespeople who want a fresh approach to media training from the ground up.

Format: One-on-one or small-group sessions, typically 2.5 to 4 hours in length. In person or virtual.

A refresher course that focuses on practical experience. Tailored to you and your subject area, and especially useful for upcoming media interviews.

Ideal for: Experienced spokespeople preparing for upcoming announcements, releases or campaigns; leaders who want to keep their skills sharp.

Format: One-on-one sessions, typically 1 to 2 hours in length. In person or virtual.

This course equips leaders to handle challenging questions in high-stakes situations. Learn the characteristics of tough questions, how to anticipate them, and how to triage them in real-time.

Ideal for: Leaders who participate in or need to prepare for upcoming board meetings, investor calls, town halls or fireside chats; public- or private-sector spokespeople preparing for appearances at community or government meetings where tough questions are expected.

Format: One-on-one or small-group sessions, typically 1 to 2.5 hours in length. In person or virtual.

Get to the root of what you want to convey and connect more effectively with your audience with clear, focused communications materials. We’ll work with you to develop new materials or revise existing ones, using words, phrases and proof points your audiences will understand, trust and remember.

The most effective communication is clear and audience-centric. Don’t let complexity get in the way of impact!

Ideal for: Organizations planning a brand refresh or audit of existing communications materials; start-ups establishing messaging.

We craft speeches that inform, enlighten and inspire audiences. Starting with a clear framework, we’ll ensure your expertise, experience and voice come through clearly in every word. Once you’re comfortable with the content, we’ll conduct a series of run-throughs to give you the confidence to deliver it with impact.

Ideal for: Leaders called upon to deliver keynote, campaign or acceptance speeches; introductory remarks; pitch presentations.