Repeat questions can make a spokesperson or subject feel doubted and defensive. The best way to prevent them? Clarity.

For many people, multiple questions are a real challenge. Our brain hears the first question and starts to formulate a response when, all of a sudden, our brain is asked to go in a different direction to respond to the second one.

The first tip, of course, is to listen to all of the questions; let them wash over you. Then, take a moment to breathe and think: which of these questions do I like best? Which is the easier to answer? Which one’s answer will resonate most with my audience?